Taylor Swift is at it again. Less than a week after a mysterious countdown went live on her website and ticked down to what would turn out to be an announcement for her upcoming album, The Life of a Showgirl,

What was Taylor Swift counting down to on her website today? It appears to be...a vinyl drop. She announced the first and only pressing of the "Shiny Bug" collection, which features a "wintergreen & onyx marbled" vinyl as well as a "violet shimmer marbled vinyl" option.

NBC’s Joe Fryer runs through the Highs and Lows of the week on Sunday TODAY including Taylor Swift’s dramatic rollout to reveal her 12th album, “The Life of a Showgirl,” a fisherman who learned a giant lesson after catching a giant squid and more.

Swifties think their favorite artist is dropping hints about a major upcoming gig — but is Taylor Swift really performing at the Super Bowl halftime show next year? Fans think it’s very likely, as long as you read between the lines of her New Heights podcast interview with boyfriend Travis Kelce.

Taylor Swift closed out the European leg of her Eras Tour in London Tuesday night. And she maybe paid homage to Travis Kelce.

In the wake of the podcast appearance there’s a lingering theory among the Swifties, and it’s that Taylor dropped big-time hints about performing at the Super Bowl halftime show in 2026. Honestly, they’ve made me a complete believer.