The best way to use custom segments in Google Ads

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...
Search Engine Land

Google Ads run different auctions for each ad location

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...
Forbes

Google Ads Vs. Facebook Ads: Differences, Pros And Cons

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...
Search Engine Roundtable

Google Ads To Display Payment Profile Name Of Advertiser In My Ad Center

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified ...