Omggg so many people wow 😍Megan and Prince Harry, Adele, Oprah, Mariah Carey and many more celebrities arrived last night at Kris Jenner’s 70th birthday party so major!#kimkardashian #krisjenner #kyliejenner #kendalljenner #foryou

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho